How to determine the seasonality of demand?

If you are just starting to work on tungho7107 and you do not have the experience of previous years, there are two options: figure it out and google it.

First, draw up a portrait of your target audience. The more detailed you do this, the better. Here are the questions you need to answer:

Who are your clients?
Why are they buying your product?
How and when do they use it?
For example, you are an online store of goods for soap making. Let’s answer the questions posed and identify seasonality in demand forecasting. The target audience is people who are fond of hand-made, in particular, soap making. They buy the ingredients to make their own unique, beautiful and high quality soap. Mostly it is prepared for gifts.

And so, the picture turns out: this product is needed for holidays, both for local ones, such as birthdays, anniversaries, housewarming parties, and for mass ones (fortunately, we have a lot of them in Russia) – New Year, March 8, Teacher’s Day, etc. .d.

It should be borne in mind that the product in question is needed not the day before (I bought it yesterday, I presented it today, like flowers, for example), but a little in advance – after all, soap needs to be prepared. Therefore, you need to take a lag of a few weeks before the holidays to start an aggressive advertising campaign.

Similarly, you can get a picture of the seasonality of demand for your product and plan for its fluctuations.

In addition to common sense, Google and social networks will help determine the seasonality of your business. Read specialized forums, ask leaders for opinions, follow the actions of competitors, use social media monitoring. Statistics services deserve special attention for determining the seasonality of demand: Yandex Wordstat, Google Planner, Google Trends.

Their principle of operation is that by entering a keyword in the field and selecting a region, you get data on the number of search queries. In this way, seasonal ups and downs can be tracked. Yandex Wordstat additionally indicates satellite words that users type with keywords. For example, if you are interested in the query “sneakers”, the machine will show that in addition to this, users type: “sneakers buy”, “sneakers online store”, “sneakers new balance” and so on. The Google Planner and Google Trends systems show the level of competition and the possible price of an ad. This information is needed to plan an advertising campaign. We wrote more about the principle of operation of services here.